GLA university along with digiHero is organizing a JOB ORIENTED VALUE ADDED COURSE on Content Marketing and digital Entrepreneurship
The Course will commence from 10th June to 30th June in the offline mode. Details are as follows
Duration : 50 hours
Eligibility: Basic Computer skills
Batch Size: 60 students
Course coordinator: Deepansh Goyal
Course Instructor : Manish Gupta
Registration Charges : INR 2500
Objectives
The main objectives of the Job Oriented Value Added Course (JOVAC) on Content Marketing and Digital Entrepreneurship are as follows:
- To develop an understanding of how the content business works, including traffic and monetization techniques.
- To train participants on how to use Artificial Intelligence to complete tasks efficiently and fast.
- To elevate participants’ understanding of internet-based businesses.
- To assist students in creating their own digital businesses from scratch through standard operating procedures.
- To provide training in building and managing WordPress websites.
- To provide specialized training on how to rank websites on Google through Search Engine Optimization (SEO).
- To cultivate entrepreneurship through content creation and SEO marketing.
- To prepare students for paid and unpaid internships to further enhance the digital entrepreneurship culture.
- To help students understand how to generate passive income through blogging.
Outcomes
JOVAC on content marketing and digital entrepreneurship has numerous outcomes. Here are some important ones:
- Each participant will be running a content website on their personalized domain, with autonomy to run the business as per their choice.
- Participants will have a complete understanding of how to use AI tools like ChatGPT, Leonardo AI, Adobe Firefly, etc for content creation, SEO and other skills.
- Participants will be able to customize WordPress websites.
- Participants will be able to conduct keyword research using the Keyword Planner and other keyword tools.
- Participants will be equipped with the skills to create and promote content effectively, leading to potential job opportunities or freelance work in content marketing and SEO.
Certifications and Awards
Upon successful completion of the JOVAC on Content Marketing and Digital Entrepreneurship, participants will be entitled the following certifications and awards:
digiHero digital Entrepreneur certificate: Each participant who completes all the assignments in the Jovac will receive a QR verified certificate containing your website details as well. Certificate will also showcase all the skills you have learnt in the JoVac including content development, WordPress website management, SEO skills etc.
Top Performer Award: Top 5% of the participants will receive an additional certificate of Top performance.
Internship Opportunities: Top-performing participants will be eligible for paid and unpaid internships with leading content marketing agencies and digital businesses, providing them with valuable real-world experience.
Course Content
The JOVAC on Content Marketing and Digital Entrepreneurship will be a 20-day intensive course, with a combination of theoretical and practical sessions. The course will cover the following topics:
Theory : 10 hours
Practical: 40 hours
Unit 1: Introduction to Content Marketing and Digital Entrepreneurship
Theory : 1 hour
Practical : 1.5 hours
Unit 2: Understanding the Content Business Model
Theory : 1.5 hour
Practical : 1.5 hours
Unit 3: Learning to Use AI models like chatGPT and leonardo AI for content creation and research
Theory : 1 hour
Practical : 2 hours
Unit 4: Keyword Research and Content Planning
Theory : 1 hour
Practical : 6 hours
Unit 5: Website Building with WordPress
Theory : 0.5 hours
Practical : 10 hours
Unit 6: Search Engine Optimization (SEO) Fundamentals
Theory : 1 hour
Practical : 5 hours
Unit 7: Blogging and Content Creation Techniques
Theory : 1 hours
Practical : 8 hours
Unit 8: Content Promotion, Social Media Marketing and Distribution Strategies
Theory : 0.5 hours
Practical : 3 hours
Unit 9: Monetization Techniques (Affiliate Marketing, Advertising, etc.)
Theory : 0.5 hours
Practical : 2 hour
Unit 10: Entrepreneurial Mindset and Business Planning
Theory : 2 hours
Practical : 1 hour
If You are a GLA Unisversity student and you are interested in JOVAC, fill this form
If You are not a GLA university student and still want to start a digital business with us, fill the form
To understand more on How digital business work, read